There are many ways to increase the visitors to your website. Some methods to bring visitors to a website are ethically right and some ways are ethically wrong. Email marketing and spamming websites are not ethically right ways to promote your website. There are some right and natural ways to promote your website.
These methods include Search Engine Optimization (SEO), Advertising, Affiliate Marketing, Social Media Marketing, Search Engine Marketing, etc. In this article, we are going to discuss SEO techniques to increase the page rank of a website to make it appear higher in Search Engine Result Page (SERP).
SEO is a combination of on-page and off-page techniques that are used by people to increase the ranking of their websites on SERP and to increase the visitors to your website. If you have ever searched something on a search engine, you might have observed that when we type a search word in the text box of a search engine, the search engine processes and shows a list of web pages in return.
The word you have typed may have matched millions of web pages, but the search engine organizes all resultant pages in a descending order. The search engine does not this listing or resultant pages randomly. There are set rules that guide a search engine to list a website on the first page, rather than on other pages.
SEO techniques take into account these rules governing the operations of search engines. Different search engines use different algorithms to rank search engine result pages. Generally, while learning and applying SEO techniques, we take into account the top three search engines: which are Google, Bing and Yahoo.
Their search engines use different algorithms to rank search engine result pages. Their robots, which is called ‘web crawler’ ranks web pages depending upon the use of keywords on a page, date of publishing of that page, quality & overall performance of that website.